20 Mar 2018

A Google Update Means Longer Search Snippets

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It’s been rumoured for a while that Google has increased the amount of text shown in search results, but as with all Google updates it’s best to make sure before you do lots of work changing your site.

Back in 2017 it looked like Google was increasing the amount of Meta Description text shown in search results from 155 characters to an average of 230 characters. This was confirmed by a Google spokesperson  who told Search Engine Land:

We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.

What does this mean for you?

It depends on how well structured your website is, because the data is only an average it hasn’t been officially announced by Google that you should update your Meta Descriptions. At the very least you should still have a meta description of 155 characters on all your pages. It’s also suggested that you have more text on your page over 230 characters long that Google can use to dynamically generate a longer snippet in search results.

If you need any help improving the meta content on your website get in touch with SEO Sauce today.