31 Mar 2017

Why SEO Sauce is Secure and You Should be too

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SEO Sauce has recently moved to a new host. Along with an increase in page loading speeds (the importance of which we’ve written about before) an additional reason was to ensure the SEO Sauce website is secured by a SSL.

A SSL (Secure Sockets Layer) is a standard security technology for establishing an encrypted link between a server and a client—typically a web server (website) and the visitors browser. Along with changing the websites address to https, it’s gives a green secure padlock before the website URL.

Traditionally a SSL was only used for E-commerce website to protect customers details and payment information. However Google announced that it would start to use website security as a ranking signal:

we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content.

Given that content is seen by many (including SEO Sauce) as one of the most important search engine optimisation factors that means a SSL shouldn’t be ignored, especially given how Google continue:

over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

That second part should really make website owners take notice. As ever if Google says you should do something then it’s probably best you do!

If you would like help increasing your websites ranking then contact SEO Sauce today.

You can read the post from Google Webmaster Central Blog here.