27 Feb 2012

Adding your business to Google Places

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Adding your business onto Google Places is one of the most essential and simple SEO steps you can take.  It’s completely free and only takes a few minutes so there’s no excuse not to do it!

What is Google Places?

Google Places is an online business directory, similar to the more familiar Thomson Local and Yellow Pages, however, Google Places doesn’t print a book, it’s completely online.  One of the most essential components of Search Engine Optimisation is building high quality links to your website for your important market keywords.  One of the most important keywords should be your business name, especially if you have a keyword rich company name.  Given that Google has such a dominant position in the UK search engine market it makes sense, that a link from them, to your website will be a great asset.

How to add your business.

Visit the following link:


Click, get started.

You will need to sign in using a Google Account, you do have a Google account? If not sign up for one here, it’s going to be essential for using some of Google great free tools (as well as their not so free ones!).  One thing to note is that you shouldn’t link your business profile account to an employees personal Google account in case they leave and you are then unable to make future updates.

You then need to enter your country and telephone number, this is just to check your business isn’t already listed.

Enter all your company details, the more details the better and at least one photo to give your profile a nice extra little touch, even if it’s your company logo.  A preview of your business listing appears to the right, once you’re happy with how it looks click the ‘submit’ button at the bottom of the screen.

You have to validate your business, this means Google will send you a postcard to the address you have just entered (so double check it’s correct!). This can take 2-3 weeks.

Once the card arrives you visit the link it gives you and enter the confirmation code.

Check your business listing and if necessary make any updates.  You will only need to go through the postcode system if you update the company address, small changes can be done by logging in with your original Google account.  Your company may now be shown for searches near to your location as well as being shown on Google Maps.

Congratulations, your business is listed on Google places and your first step on the road to organic search result greatness has begun!

If you’re not sure how to follow any of these steps please contact us, this is one of the many SEO services SEO Sauce can help your business carry out.